The latest, greatest baby food has hit the Hamptons! You can throw it in your beach bag, you can take as much of it as you like on a plane. You can whip it up instantly with water or breast milk. It’s Nurturme’s dried organic baby food, which comes in convenient pouches. Drying (instead of bottling) means a higher preservation of nutrients and phytochemicals.
Nurturme’s co-founder Lauren McCullough stopped by Dan’s Papers to share the love of her product with yours truly. Yes, I started my day sampling baby food and ended it at a top East End restaurant. I enjoyed both experiences. This baby food has no added sugar, salt or preservatives and it doesn’t need ‘em! [expand]
I was sold on these fresh-tasting samples, especially the apple. Granted, I’m not a baby. I also sent samples out for field testing—One-year-old Luke’s mom Kelly reports that “He loves it!” Seven-month-old Rafaela in Springs is particularly taken with the Nurturme spoon she was given.
McCullough and her (very pregnant) partner Caroline Freedman were in town for the Super Saturday fundraiser.
It makes sense for companies to promote their new products in the Hamptons, especially if they’re a small concern that has to pinpoint their efforts for the greatest effect. We Hamptonites are tastemakers. For McCullough and Freedman this is their whole product line—apple, sweet potato, squash, pea, banana and carrot organic baby food. Though they’ve discovered that it’s not just for babies.
Many Hamponites were excited about using Nurturme in dog food preparations. Some adults were quite taken with the stuff too. (Remember that Baby Food Diet fad that you were forced to live through in high school? Wouldn’t it have been altogether less annoying if the baby food had been organic, instead of just grown-up food pulverized?) It’s gluten free and it’s certainly an easy way to boost nutrients in foods like yogurt and pasta.
Nurturme was born when Freedman had to feed her first child, Audrey. (You’ll see Audrey’s adorable image on some of Nurturme’s packaging.) Freedman wasn’t happy with the limited baby food options. So she and McCullough developed their own, new baby food. This stuff is as individual as your child—you choose the consistency and the amount. You can even mix different flavors together. Plus it’s a good choice for the environment—both because it’s grown organically and because the low-weight packaging requires less energy to ship.
Now that Audrey is on solid foods, Nurturme still adds to her nutritional intake—her mom stirs it into her homemade macaroni and cheese. On the Nurturme website, www.nurturme.com, you can check out recipes using their baby food—like Squashed Mac’ Cheese and Sweet Potato Pancakes.
Nurturme donated 6,600 pouches of yummy to Super Saturday’s beneficiary, the Ovarian Cancer Research Fund.
Nurturme products can be ordered online and last month they went on sale in Babies ‘R Us stores nationwide. Try some for yourself—or feed it to the nearest baby. I’m currently working on mixing Nurturme’s Hearty Sweet Potatoes into a cocktail. That’s healthy, right?
Send food samples for testing to Stacy Dermont, Dan’s Papers, P.O. Box 630, Bridgehampton, NY 11932.