Bridgehampton has another fashion designer in town—Madonna! The Material Girl has announced that she will be launching a new fashion line next year—called Truth or Dare by Madonna—that will include handbags, footwear, intimate apparel, accessories and fragrances for women 27 to 50.
“Over the past several years, I have been approached countless times to create my own brand,” Madonna said in a statement from her partner in the venture, Iconix Brand Group of New York. The line, Iconix adds, will “showcase the dichotomy that is Madonna, both powerful icon and feminine beauty.”
This is not the first time Madonna has entered the fashion world (and no, we’re not talking about those rubber wristbands in the 1980s). Last year she took the inspiration of her teenage daughter, Lourdes, and released the Material Girl line. For inspiration this time around, Madonna gives a nod to the 1992 documentary that followed her Blonde Ambition tour, but in also naming her debut perfume Truth or Dare she was again motivated by a member of her family.
“My oldest memory of my mother is her perfume,” Madonna told WWD in an interview. “I carry it with me everywhere. She always smelled like gardenias and tuberose, an intoxicating mixture [that was] feminine and mysterious. I wanted to re-create this scent, but with something fresh and new about it as well. Something honest and yet daring—hence the name Truth or Dare.”