Bridgehampton resident Madonna has been picked as the Super Bowl halftime act. With more than 100,000 million viewers expected to tune in to the Super Bowl, the performance should be the perfect launching pad for Madonna’s new album, which she is releasing around the same time, along with directing attention to the new movie she has directed, W.E.
It’s great to have a Hamptons tie to the biggest game on the planet, but many bloggers and pundits in the sports and entertainment fields seem unhappy with the choice. Nikki Reed, an on-air personality at WZPL-FM (99.5), for example, is a bit tired of Madonna. “I’m bored with the idea of Madonna,” Reed said. “It’s been awhile since she has been this huge figure. I hope that I’m wrong, and I hope that she kills it. That would be an incredible thing for her career.”
“Counting Madonna, the avg age of the Super Bowl halftime performers since the ‘Wardrobe Malfunction’ is 54.8 years old,” tweeted CNBS sports business reporter Darren Rovell.
Tim Daniels, a featured blogger for the Bleacher Report, said, “It’s just another safe selection by executive who fear what could happen if they allow a more edgy act to take the stage.
“You have to wonder how long the NFL will continue to trot out musicians who no longer capture the audiences attention. Even though ratings are terrific, that’s only because it’s on during the middle of the marquee football game of the season,” he continued. “If NFL Network productions gave the fans what they want, which is anybody with current relevance, the ratings would be markedly better. But they seem content with taking the easy way out.”
As far as danshamptons.com is concerned, we’re just happy it wasn’t Justin Bieber! Baby, baby, baby, NOOO!