Yes, you read that correctly. Long Island City in Queens does not want to be associated with the East End anymore.
Concerned businessmen in the area, most of whom are in the tourism industry, believe that they are losing out-of-town customers who assume that Long Island City is not conveniently located close to Manhattan. The name apparently lures would-be travelers to believe that the locale is either a sleepy suburb or out in the Hamptons.
So: The term Long Island City is leading people to believe that the city is located on Long Island. To remedy the, erm, discrepancy? officials have proposed changing the name of the area to “LIC”, an already popular abbreviation.
In other news, a campaign will soon be launched to let the same out-of-towners know that the city should be pronounced letter-by-letter. Otherwise, it maycome to be known as “lice” or “lick”, though those names are clearly more attractive than the thought of being associated with—gasp!—Long Island.
Share your thoughts and rename Long Island City in our comments below!