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  Issue #1 - March 30, 2007

Never Miss A Call Again

Before the digital age of cellular phones and beepers, the average person had two phone numbers: work and home. Today, you can add personal cell phone, home office and work cell phone lines to that list of numbers, among others, perhaps even a line for the second home here in the Hamptons. So how many phone calls does someone have to make if he or she wants to track you down for a brief chat? On top of that, how many phone calls do you have to make to find the voicemail or answering machine message left by the person who has been trying to call you? The answer to both of these questions can be a simple “one phone call,” thanks to the latest innovation of phone use known as GrandCentral.
Combining some of the online elements of the Vonage phone system with some of the regulation plans of cellular phone providers, GrandCentral adds its own features and creates a system for which the company motto, “One number for life,” truly applies. Dialing one number reaches you at each of your phones: the Blackberry on your belt, the home line in your kitchen, the office line at your desk, the cell phone in your pocket etc, as all of them ring simultaneously (just avoid hanging around them all at once). You have customizable options with this feature, as you can arrange it so that your home number does not ring during business hours. In addition, once you pick up a line, you can pause and pick up on another simply by pressing the * (star) key. Think of how this may help you save valuable peak minutes on your cell phone.
Should you actually find time away from your work phones, home phones and more, but still need to be contacted, GrandCentral lets you redirect all calls to any temporary phone number. Should you actually find time away from all phones and desire no contact whatsoever, you can have GrandCental answer particular calls with the familiar “We’re sorry, but the phone number you have dialed is not in service.” Or you can record different voicemail greetings specifically tailored to each person to let him or her know why you do not feel like taking their call right now. In addition, you never need worry about telemarketers as GrandCentrals own version of the Do Not Call Registry blocks your phones from receiving such calls.
With one phone number comes, basically, one voicemail as well. Your Grandcentral mailbox gets your every message from every answering machine and every digital voicemail box you have. You also have the options of listening to voicemails while they are being left and recording phone conversations as they happen (which is legal here in New York but may not be in other states).
Depending on how you customize your account, you can receive notification of a new voicemail via a text message or e-mail. While you’re online checking that email, you also have the option to download messages using as audio files to your computer. Enjoy that sweet message someone just left you? You can download it as your ringtone or even as filler for the ringing sounds the person calling you hears while they wait for you to pick up, or you can just use any MP3 file of your choice. Utilizing its online features to the fullest, GrandCentral also coordinates your address books and contacts, and can import them from anything from your Gmail account to your Microsoft Entourage. You can also create a “call me” button on your personal Website or your eBay, MySpace pages, etc.
Signing up, or logging on for that matter, with GrandCentral, can eliminate the need of handing out business cards after scribbling extra phone numbers on the back. It can also help you make the best use of your time on or off of the phone. Although the nascent stage in which this new and exciting means of communication now exists will likely have its kinks and blemishes, its efficiency as well as lower prices (free for two lines or less, less than $50 for more) are well worth some early exploration.
– Kirk Cassels

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