Cyber Monday Ten for the Price of Nine Fact-o-Rama
Happy Cyber Monday. So nice to see you here and not off shopping somewhere. Although we’re certainly cyber, and it is Monday, we’re sorry to say we don’t have any 80-inch TVs for $20.14 or 10 men’s suits for $99 or some such things. What we do have, however, is our own version of the digital doorbuster—our Cyber Monday Ten for the Price of Nine Fact-o-Rama!
•Counting today, there are only 23 shopping days until Christmas—so we know you probably want to hurry up and finish reading this and then go spur on the digital economy. But first…
•Do you remember the very first Cyber Monday? It was November 28, 2005, when the retail foundation Shop.org originated the term as a marketing ploy with a press release reading “Cyber Monday’ Quickly Becoming One of the Biggest Online Shopping Days of the Year.” Do marketing people get to collect residuals like TV and movie people, because…
•No movie has yet come out about Cyber Monday (not sure if it would be a comedy or a thriller), although Michael Mann has his film titled Cyber set for release in 2015. Maybe it will premiere at the Hamptons International Film Festival? Or on Netflix? Not sure where you like to watch your movies, but when it comes to shopping…
•Last year, Cyber Monday shoppers were equally busy at home or in the office—47.2 did their digital purchasing at home, 47.1 percent at work, and the rest came from overseas (where, we must ask, do they have neither homes nor work places?). It makes perfect sense to wait until after work, since…
•The original appeal of Cyber Monday was that many people were still using slow dial-up service at home, the first day back in the office after the Thanksgiving weekend holiday was perfect for would-be shoppers to take advantage of workplace internet speeds that were far superior. Those days are pretty much over, but…
•If you’re among the workplace buyers, beware—7% of employers reveal that shopping during work on Cyber Monday has cost workers their job. But you probably have nothing to worry about, because you have a smartphone or tablet and…
•The number of consumers who used a mobile device to shop Cyber Monday grew by more than 70% from 2011 to 2012. Are you using your iPad, Nook, Kindle, Galaxy or something else right now? Regardless of the device, you’re probably spending some money on something today, but…
•How much money really gets spent today? Last year’s Cyber Monday saw $1.465 billion dollars spent, and experts are predicting that when all is said and done in 2013, $2.3 billion in sales will be racked up. An impressive number, yet…
•As much hype as Cyber Monday receives here in the USA, it isn’t the number one online shopping day in the world. That honor belongs to China’s Singles Day on November 11, which generated some $8.2 billion in commerce in just 24 hours. When Cyber Monday in America’s 24 hours are over, may we recommend…
•Shopping locally here with the Dan’s Best of the Best 2013 Shopping winners in the Hamptons and on the North Fork, in person, so you can stop in and say hello.
Sources: comScore, Nationwide, Adobe Digital Index, National Retail Federation, Tada.com