Today Is C. Wonder Southampton's Last Day

All C. Wonder stores—including the Main Street store in Southampton Village—are closing for good, Buzzfeed reported Monday.

The Southampton Village store will close permanently at 6 p.m. today, Wednesday, January 7. Everything is for sale, including props and furniture, an employee confirmed.

Eyebrows were raised when C. Wonder had a post-holidays 75% off sale. It turns out they weren’t just making room for new stock—the business was preparing to shut down.

C. Wonder has had pop-up shops at the Tanger Outlets in Riverhead and in East Hampton.

The business got its start in 2011. The Southampton Village store began as a summer pop-up in 2012, and stuck around. The brand was created by Chris Burch, the ex-husband of fashion designer Tory Burch.