Life’s A Beach At Hamptons Fashion Week

Life’s a beach, and a fashion show, at the upcoming Hamptons Fashion Week “Life’s A Beach” celebration. Inspired by the East End, the event is a one-day experience that will feature fashion, designers, entertainment, and beauty, being held on Sunday, July 21, in Bridgehampton.

“This special day is a unique, fun, and all-encompassing opportunity to share with residents and visitors, and to enjoy local fashion and beauty brands found right here on the East End,” said event producer Dee Rivera. “In addition, local fashion-designer participants will get a chance to display new looks and trends.”

The tent will be located on Main Street in Bridgehampton. The evening highlights celebrity designers Cesar Galindo and Kimora Lee Simmons.

Starting at noon, as guests enter, they will be greeted with giant beach balls — keeping with the Life’s A Beach theme — and will enjoy brunch bites and rosé.

A panel at 1 PM will include experts from BeautyPearlCare Skincare, Get Buzzn, Pura Vida Vitamins, and Fedora Lounge discussing trends in beauty and wellness. Guests will also enjoy vegan mini-manicures from GHL Nails. During the event, there will be a live fashion presentation, with models center stage. For those who prefer their fashion with four wheels, Ferrari and Maserati will have cars on site.

Attendees can also shop for runway styles at pop-up boutiques. Those with VIP tickets will receive a piece of jewelry from Allyu and a complimentary tailored shirt by BookATailor. VIP tickets include a reservation to the brunch, signature drinks, appetizers, entry to the fashion installation and show, plus a Hamptons Fashion Week swag bag.

Tickets are available on Eventbrite. Proceeds from the day will go to The Ellen Hermanson Foundation, which ensures state-of-the-art breast health care and empowers those on the East End who are affected by cancer.

jessica@indyeastend.com